We worked on Brand Experience Design and Strategy with Polaroid. Polaroid is an iconic brand with a tumultuous history. Due to their lack of acknowledgment of the rapidly changing digital landscape, for a few years, polaroid stopped creating new cameras, and film all together. A few short years later once they returned the market had changed. Their return due to poor SEO, generic marketing, and failure to utilize various channels to get the attention of the types of consumers that had made them an iconic brand to begin with, (early adopters). They had made a very little splash upon their return. I worked with their internal marketing content and social media team to help them gain traction against new competitors such as fuji instax which dominated the market share of instant film and cameras.
