Days 1-2: Starting the Planning Process
First off, I broke the project down into smaller, more manageable pieces and figured out how much time I would need for each part. I've always believed that setting goals significantly boosts motivation and success rates. By dividing my main goal into smaller, clear steps, I set myself up for a better chance at achieving it.
When it came to branding design, I thought it was a smart move to come up with a few different designs to give the client options to choose from. Personally, I decided to create three versions of logo designs and cover the basics like typography, color schemes, imagery, and icons. Getting this done first really helped me move my concept and design ideas forward more smoothly.
Its important to remember brand identity is alot more than visuals
Using a mood board turned out to be a fantastic way for me to develop my project's concept, which was an essential step. It allowed me to capture the broader vision by compiling all my research onto one visual platform, which helped me identify all the elements that needed to be integrated into my designs. Luckily, I found a number of free tools that simplified the process of creating mood boards.
For times when I preferred not to go online, Adobe Illustrator was a great alternative. It gave me the flexibility to create, add, and adjust elements as needed. I thought of it almost like putting together a collage — I didn't stress too much about where every detail was placed; I had the freedom to organize things as I saw fit. My main objective was to explore how different visual elements — such as colors, photos, icons, and typography — interacted with one another both visually and in terms of storytelling.
Day 3: Conceptualizing The Design
After completing my mood board, the next step I embarked on was establishing a concept, which became the bedrock of all my subsequent work. I assembled a concept as a tangible model to scrutinize the practicality of various design features.
The mood board I had prepared earlier proved indispensable in setting an initial visual trajectory that catered to the target audience and addressed the business goals. This concept formed the groundwork for my approach towards User Experience
I valued this stage immensely, recognizing the importance of a robust concept in articulating a compelling narrative, even during the project's initial phases. My primary focus wasn't simply what the visuals were, but rather the emotions and experiences that users would elicit when interacting with those visuals.
Brand Development
is a lot more than creating a logo and picking out the right colors. its creating an entire personality and attitude that a company shows to the world.
OCTOB3R wanted a artsy nerd personality that is super approachable and also fun. Utilizing the pink and the illustrations helped achieve the kind of tone and work they wanted to be known for.
it also helped appeal to the target demographic that they wanted to work for.
Designing the Homepage
This is one version of the home page, we focused on simple bright and attention grabbing. people really only give websites seconds when they visit them. If the UX is bad and the visuals are not cohesive they will be on your competitors websites within minutes. I placed the logos of their previous clients as a form of social proof. when users visit a website and they see big brands they recognize and trust, they are more likely to keep looking at your website.